Magalie & Me

The Opportunity:

In a saturated beauty market, scaling efficiently required balancing rising acquisition costs with strong brand identity and high-quality audience targeting.

The assignment:

Magalie & Me operates in the highly saturated global lifestyle and beauty category, where rising acquisition costs and aggressive competition from well-funded brands make it difficult to stand out. The key challenge was to build efficient paid acquisition while maintaining a distinct brand identity, ensuring that growth was driven by the right audience quality rather than just scale.

Our Strategy and Work:

• Full-Funnel Media Planning: Structuring campaigns across awareness, consideration, and conversion to guide users through a cohesive journey
• Creative-Led Differentiation: Developing scroll-stopping visuals and videos rooted in the founder story, brand philosophy, and lifestyle positioning
• Audience Segmentation: Targeting high-potential cohorts using interest, behavior, and lookalike modeling across Meta and intent-based targeting on Google
• Continuous Creative Testing: Iterating on formats, hooks, and messaging to identify high-performing combinations
  

Our Approach:

We approached Magalie & Me with a creative-first growth lens, strengthening paid media efficiency while preserving its distinct brand identity. By combining founder-led storytelling, full-funnel campaign structuring, and continuous creative and audience optimization, we helped build a stronger paid acquisition engine that improved efficiency, deepened brand recall, and attracted more valuable customers.